Creating a memorable omni-channel campaign for a no-code web creation platform
Ceros is a B2B cloud-based no-code platform for creating interactive digital experiences.
Problem
Ceros planned to attend a number of international conferences, including Hubspot’s INBOUND. The Marketing team wanted to show up with a memorable campaign to attract potential clients and showcase Ceros' interactive content capabilities.
Impact
10x SQLs after Hubspot INBOUND 2023
Kickstarted company rebrand based on campaign
#1 visited booth at Hubspot INBOUND
John Mulaney shouted us out during his set (okay this isn't a real impact statement, but it's a personal win)
Role
Creative Director
Timeline
August 2023 - October 2023 (2 months)
Team
1 Creative Director, 2 Senior Designers, 1 Junior Designer, 2 Motion Graphics Designer, 1 Strategist
My involvement
Collaborated with strategy to come up with activation concepts
Led end-to-end process from ideation, brainstorming, production, animation, roll out of campaign
Supported team in designing merch concepts and other collateral
Designed landing page templates for future activations
Final shipped designs
Punchy visuals
We drew inspiration from simple brutalist design and wheat paste posters, using bold colors and playful, hand-drawn elements. The campaign had a fun, rebellious vibe with sassy taglines, making it easy to adapt across different platforms.
Interactive CeroSpace touchscreen
To showcase our platform, we created a playful 90’s desktop experience on a touchscreen at the booth. It gave attendees a fun, hands-on way to explore Ceros, sparking conversations with our sales team while allowing casual interaction without the pressure of forms.
Giveaway Swag
To stand out, we designed unique swag that people actually wanted to keep, like our popular “big bag energy” tote bag. By the end of the campaign, we gave away all 400 bags, making it a hit at INBOUND — even earning a shoutout from John Mulaney!
